Andrea Sestino is Associate Professor (Qualified as Full Professor, National Qualification) of Innovation Management and Marketing Studies, and for LUISS and Luiss Business School (part of Engage.EU), is Lecturer at Luiss Business School (2023–ongoing), Adjunct Professor at Luiss Guido Carli University (2021–ongoing). He currently is Affiliate, in Marketing and Innovation Studies area, at the Universidad de Navarra, Campus of Madrid, Madrid, Spain. 

He has been formerly Adjunct Professor also at the Università Cattolica del Sacro Cuore (2021–2026), where he also served as Research Fellow. In his dailylife, he teaches courses such as “Fundamentals of Management and Marketing”, “Marketing”, “Digital Marketing”, “Advanced Marketing”, “Interactive Marketing”, “Product & Service Innovation”, “New technologies for Marketing” among the others. 

Since 2025, he contributes as Invited Professor Responsible for the Management & Marketing, Area at the Pontifical University Antonianum, where he Coordinate for the Diploma “Ethics & AI”, and of the School of Research Methods in Social Sciences.

He has been Visiting Researcher at Halmstad University, Sweden, in 2022, 2023, and 2024. He has also undertaken visiting periods for research seminars and related academic activities at Ankara AYIBU University, Turkey, as Visiting Professor, and at ISEM Business School, Universidad de Navarra, Campus Madrid, Spain & Pamplona, Spain.

His research examines digitalization and technological innovation in services, focusing on their implications for consumers and firms. Drawing on technology acceptance models and empirical methods, he investigates how emerging technologies (particularly the AI, IoT, Blockchain, and virtual technologies) can support the design of human-centred value propositions and service innovations. By adopting a consumer behaviour perspective, his research seeks to inform and inspire “tailored-made”, consumer-centric innovation strategies. Thus, positioned at the intersection of innovation management, marketing and consumer behaviour, his work spans healthcare, tourism, luxury and retail, and organizational digital transformation, with particular attention to user-centred, socially impactful, and innovation-driven solutions. 

He held research positions at Università Cattolica del Sacro Cuore in Rome and, previously, post-doc at Roma Tre University. From 2021 to 2023, he served as Expert Collaborator for the Head of Cabinet at the Italian Ministry of Economic Development. Since 2024, he has served as Expert for the European Commission, contributing to the scientific evaluation and monitoring of Horizon and similar funded projects.

He has published three books, with forewords by Russell W. Belk, Yogesh K. Dwivedi, and Paolo Boccardelli, and several articles in international top peer-reviewed journals ranked both A (ANVUR, Italian System), and ABS List, such as Technovation, Technological Forecasting & Social Change, Technology Analysis & Strategic Management, Management Decision, Journal of Retailing & Consumer Services, European Journal of Innovation Management, Technology in Society, Global Business Review, Journal of Global Marketing, and so on. 

Other Institutional Appointment

• Member, Leadership Team SIG “Innovation” of the EURAM and Responsible for the sub-area "Consumer Behaviour & Innovation Management", Appointed Advisor for the SIG Marketing and Communication Strategies, Euram, European Academy of Management

• Member, Editorial Advisory Board of European Journal of Innovation Management (ABS 2, Emerald), and Management Decision (ABS3, Emerald); Guest Editor for “Artificial Intelligence in Marketing” and special topics in innovation and marketing

• Director of the DiTEIM Department of Management, CUIRIF Research Center & Coordinator of the M.Sc. “Ethics & Artificial Intelligence”, Scientific Director “School of Methods in Social Sciences” - Pontifical University Antonianum

• Chair of the Research Group “Artificial Intelligence, Innovation and Digital Transformation in the Mediterranean Area”, and a Member of the Scientific and Advisory Committee of Oikos Mediterraneo – Mediterranean Centre for Integral Ecology

• Scientific Board and Organizer of the I – II - III Edition of the Summer School in Sustainable Development promoted by Oikos, the Network of 14 Mediterranean universities

• Member of international academic associations: SIMA (Italian Society of Management), SIMktg (Italian Society of Marketing); BAM (British Academy of Management); EURAM (European Academy of Management); SIDRI (Italian Society of PhD); AMA (American Marketing Association); GAMMA (Global Alliance of Marketing and Management)
• Board of Directors - GP4AI (Global Professionals for Artificial Intelligence, Italian Association for the AI)