PhD in Communication. ANECA-accredited Profesor Contratado Doctor at Blanquerna School of Communication and International Relations – Ramon Llull University (URL), where he also serves as Degree Coordinator. He holds Master’s degrees in Advertising Strategy and Creativity. His research focuses on consumer-driven value growth, identity, emotion, and behavioral dynamics in relation to brands and institutions, with publications in peer-reviewed academic journals. He also works as a senior consultant in branding and marketing strategy.