Marcela Garza Segovia | Research Community ENGAGE.EU

Marcela Garza Segovia

Universitat Ramon Llull

Researcher

Discipline

Business

Marketing

Communication

Methodological expertise

Qualitative

Qualitative methods

Teaching experience

Bachelors level

Email

marcela.garza@salle.url.edu

Contact

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Themes

Publications

Assessing the contribution of immersive technologies to SDG4: inclusion oriented practices in Spanish higher education programs

Elva Lizeth Ramos Monge, Marcela Garza Segovia, Karan Patel, Adrià Baiget Marco

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Digitalization and the transformation of the sport sponsorship life cycle: a case study of Euroleague Basketball

Marcela Garza Segovia, Chris Kennett

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Towards an integrated framework of sports sponsorship life-cycle process and digitalization: a case study of Euroleague Basketball

Marcela Garza Segovia

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Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda

Marcela Garza Segovia, Chris Kennett

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Digital transformation and sports marketing: a case study of the Turkish Airlines Euroleague Basketball Final Four 2021

Marcela Garza Segovia, Chris Kennett

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Digital Media and Its Use in Sports Marketing: Turkish Airlines Euroleague Basketball Final Four 2021

Marcela Garza Segovia

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