Alessandra Giglio Hirtenkauf
Universitat Ramon Llull
Researcher
Discipline
Management and strategy
Marketing
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Communication and marketing professional with over 25 years of experience in various company profiles. Graduated in advertising and advertising and also in journalism. Master in Information Technology Management, Business Management and Digital Marketing. Currently, a PhD student at La Salle Barcelona - Universitat Ramon Llull. The objective of the thesis is to understand the resonance among stakeholders regarding the name (brand) and the framing of an innovation park and district to create its corporate identity.
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