/Sue Aran-Ramspott is a full professor at the Blanquerna School of Communication and International Relations, Department of Audiovisual Communication of the Ramon Llull University. She is a researcher on the DIGILAB team, her main research areas are active audiences, public engagement and new media, communication ethics, and uses and effects of the audio-visual language. Expert in qualitative research, she is currently working on YouTubers' influence on teenagers.