Dr. Anu Helkkula is Senior Research Specialist, Research Ethics at Hanken School of Economics. Her areas of expertise include service experience, value co-creation, well-being, sustainability, AI, and service design and innovation. Her research has appeared in a wide range of journals and edited books, and she is a member of Editorial Boards of highly rated academic journals. She has managed in various industrial research projects. She is interested in service experience, value cocreation, and service desing in  various contexts, including healthcare service, intelligent technology, service culture, and sustainability-oriented service development.  https://harisportal.hanken.fi/en/persons/anu-helkkula