Pia Polsa is Associate Professor of Marketing at Hanken School of Economics, and has previously worked as researcher for Fudan University, Nankai University and as a Dean for Hult International Business School in Shanghai. Her current research interests are consumer vulnerability, poverty, and multi-dimensional value in cross-sector settings. She published in journals such has as Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Macromarketing, Journal of Cleaner Production, Journal of Services Marketing, Supply Chain Management; International Journal, among others.