I am a Swedish-Turkish scholar who loves to explore the digital world and its impact on consumers and businesses. I work as an associate professor with a permanent position at the School of Business and Economics of Linnaeus University in Sweden. Also, I am affiliated as an advisor at the University of Vienna in Austria and a network professor at Sabanci Business School in Turkey. I have received full professor titles in new media and marketing in Turkey and France. www.selcenozturkcan.com